BURGER KING CASE STUDY Term Paper Example | Topics and Well Written Essays - 1000 words

BURGER KING CASE use up - Term Paper ExampleThus, in modern selling strategies, marketers have mastered the art of creating a need for their product or service offerings or constantly surprising the marketplace, an area where they have a high level of dexterity (Boone and Kurtz 11). The walloper Freakout marketing campaign of Burger King is one of them. Although the forefront purport behind this was to find out if Whopper was the markets favorite burger sandwich, the basic goal was stillness to create a need because this potentially resulted to vocalize-of-mouth promotion highlighting the major justifications of the said product. The Whopper Freakout marketing campaign was a promotional strategy underlying the concept of viral marketing campaigns. Thus, out from this, there are other principal advantages and disadvantages of using viral marketing campaigns to promote a product. cardinal possible disadvantage of viral marketing campaign is the risk of flooding negative opinion s associated with a real product or brand. Viral marketing could potentially be successful on the part of the come with if it is associated with dogmatic conversation on a certain product or brand (Faheem 3). ... Thus, applying viral marketing would just ensure giving more to its advantage while ensuring at some point a fast-paced promotion. Therefore, it is clear that the major advantage of viral marketing campaign is speed (Schirmer 33). Through the word of mouth, if tuition is just only associated with positive opinions, viral marketing campaign is reliable based on the effectiveness of the speed of promotion. Thus, this would further minimize the additional cost that should be incurred in the dissemination of information that would be associated with the product or service offerings or brands. 2. Discuss the detailors that resulted in the success of the Whopper Freakout campaign. similarly enumerate the possible drawbacks of the campaign. One of the elemental factors that made Whopper Freakout campaign a success is the fact that Whopper was already one of its markets favorite burger. In the event that this burger would have corporeal issue, it would eventually become an integral component of consumers conversation in their daily lives, especially among those who have positive experience with this product. This is due to the fact that Whopper is a consumer good in a form of food. Considering that every people need to eat daily, Whopper Freakout campaign is such a strong strategic marketing campaign in order to reinforce customers regarding the prevailing status of the said product. Furthermore, when consumers would be informed round the status of the said product and they have important concerns as in line with their relevant impressions of it, use of viral marketing campaign would make sense. In fact, the success of this marketing activity is highly underage on consumers first impression (Allen 151). As stated earlier, since